Real Estate Agencies · MVP in 3 weeks
Turn Zillow Leads, MLS Pulls, and Offer Threads Into a Working Brokerage Tool in 3 Weeks
Most brokerages don't need another CRM — they need the glue between Zillow, Realtor.com, and Follow Up Boss leads, the MLS, DocuSign, and the offer threads sitting in agents' inboxes. Asaasin's Build Pod scopes that glue with your team in week one, ships a working internal beta by the end of week three, and keeps iterating month-to-month. Your agents get a tool that qualifies inbound leads with structure, drafts listing descriptions from MLS data and photos, and surfaces where every offer stands without anyone updating a spreadsheet. No twelve-month SOW, no offshore handoff, no waiting until the spring market is over.
What we build for Real Estate Agencies
Score and route portal leads before an agent ever opens the email
Pull Zillow, Realtor.com, and FUB leads into a single qualification flow that asks the right pre-qual questions, tags buyer vs seller intent, and assigns the agent best matched on geography and price band.
Draft MLS listing copy and social blurbs from photos plus the data sheet
Generate compliant listing descriptions, open-house captions, and email blast copy from the MLS input and listing photos, with the listing agent's voice and brokerage disclosures baked in.
Track every active offer, counter, and contingency in one view
Parse offer PDFs and email threads into a deal pipeline that shows price, financing, inspection, and closing-date status across every transaction — so the broker isn't asking agents for updates in Slack.
How a Build Pod fits
Week one is scoping with your broker-owner, ops lead, and one or two top-producing agents. We watch how leads actually move from portal to signed offer at your shop, pick the single workflow that's bleeding the most hours, and write the build spec. No discovery deck, no architecture astronomy.
Weeks two and three are build. The Pod ships an internal beta wired into your real stack — FUB or Sierra Interactive, your MLS feed, DocuSign or Dotloop, Gmail or Outlook — and your agents try it on live deals. From week four on, you're month-to-month: keep the Pod to ship the next workflow, pause when the market is slow, or hand off the code and walk away.
Frequently asked questions
- What can AI do for real estate agents?
- Practically: qualify and route portal leads, draft listing descriptions and marketing copy from MLS data, summarize offer terms and contingencies, surface stalled deals, and pull comparable sales for CMAs. We build the specific one your brokerage needs, not a generic assistant.
- How long before we see working software?
- Three weeks from the scoping call to an internal beta your agents are using on real deals. It's not a clickable demo — it's wired into your MLS feed, lead sources, and e-signature tool.
- Is an MVP just a demo?
- No. The week-three deliverable is a functioning internal tool your agents log into and use on live transactions. A demo would be a slide deck or a Figma prototype; we ship working software connected to your stack.
- Do we need to switch off Follow Up Boss, Sierra, or our MLS provider?
- No. The Pod builds on top of what you already run. We integrate with FUB, Sierra Interactive, kvCORE, BoomTown, and standard RETS/RESO MLS feeds — your agents keep their existing logins.
- What happens after the three weeks?
- You decide month-to-month. Most brokerages keep the Pod to ship the next workflow (CMA generation, transaction coordination, recruiting) once the first one is in production. Cancel any month with no penalty.
Ready to ship AI for real estate agencies?
A Build Pod gets working AI into your stack in 2–3 weeks. Month-to-month, cancel any time.
Talk to a Build Pod